Budweiser claims it didn’t set out to make a moving political statement with its new Super Bowl commercial — but fate evidently had other ideas.
The ad follows Budweiser’s immigrant founder, Adolphus Busch, along his quest from Germany to America in the late 1800s. Upon arriving, he isn’t exactly greeted with open arms right away.
“You’re not wanted here,” a man growls at him immediately after his immigration papers are stamped.
Given the current political climate around immigration and refugees, it’s not hard to see how one might take the message of the ad as a comment on the times.