Facebook will capitalize on your broken heart — just in time for Valentine’s Day

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If you’re feeling totally alone in the aftermath of a traumatic breakup, don’t worry, Facebook knows what you’re going through. Like, exactly what you’re going through: When it happened, who you’re pining over, and what you’re trying to do to stave off that newly-reignited, deep-seated fear of winding up forever alone. 

You know what, scratch that. You should worry. Facebook is using its insider info to coach companies on the best ways to take advantage of your broken heart through targeted marketing campaigns. 

The latest entry in the Moments That Matter series on the Facebook IQ page (which gives marketers tips on how to pinpoint their audiences on the site through user data) is all about the best ways to appeal to people mucking through those post-relationship doldrums. The post referenced behavior data from users who indicated they had recently broken up in France, the Netherlands, Poland, the United Arab Emirates and the UK, along with a survey of users across the five markets. Read more…

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