Snapchat rocked Wall Street last week with a filing for its initial public offering that revealed tons of detail about the secretive company.
But for most of the app’s users, it was just a regular day on Snapchat.
That’s just fine by Snap Inc. — the name for the company behind Snapchat — which doesn’t want its users to worry about things like “going public” or its Wall Street name $SNAP.
“You can search Snapchat or Spectacles for the fun stuff and leave Snap Inc. for the Wall Street crowd :),” the company wrote in a blog post when it changed its official name to Snap Inc. ahead of its IPO. Read more…