Tim Cook thinks augmented reality is a ‘big idea like the smartphone’

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It’s no secret Apple CEO Tim Cook is bullish on augmented reality. He has shared his belief that AR, and not VR, has the potential to change the world.

In a new interview with The Independent, Cook reiterated his optimism on augmented reality’s future, even going as far to say it’s a “big idea like the smartphone.”

“The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone,” Cook said. “I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining.” Read more…

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