SXSW Interactive is still the most valuable business weekend of the year

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For the last few years, in-the-know marketers have said that SXSW has jumped the shark.

And sure, some B2B software companies are skipping out on the renowned Austin festival to focus their efforts on more niche Q1 conferences. Facebook and Snap Inc. will not be hosting their own events. Spotify—the reigning champion of SXSW—will not produce their staple Spotify House. Airbnb isn’t activating, Funny Or Die isn’t making their usual appearance, and Uber drivers aren’t even allowed to operate in Austin anymore.

But what looks like a decline in consumer-focused activations is actually a shift to business-focused work. Read more…

More about Networking, Parties, Business, Ben Hindman, and Splash

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