These IRL ‘Handmaids’ are creeping people out

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Keep South By weird.

On Friday and Saturday — the first two days of the Austin tech and entertainment festival — attendees spotted women dressed as Handmaids and almost entirely naked men and women walking around in the rain.

The Handmaids were there to promote Hulu’s upcoming dystopian show The Handmaid’s Tale and the naked models were there promoting cable network Bravo’s upcoming show Stripped. 

It’s raining on @Bravotv‘s #stripped people at #sxsw, making an uncomfortable stunt even more awkwardpic.twitter.com/V1xjLR7Zyt

— Adweek (@Adweek) March 11, 2017

Marketing at its finest.

More about Hulu, The Handmaid S Tale, Bravo, Stripped, and Twin Peaks

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