This creepy Facebook stalking app was a hoax—but it should still scare the hell out of you

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Earlier this week, sketchy-looking app  Facezam caught the internet’s attention, and whipped up some controversy. It was all just a hoax engineered by a marketing company looking to score some viral gold. But that doesn’t mean you still shouldn’t be watching this story.   

The app was touted as “Shazam for faces,” with its “makers” claiming it’d let users upload photos of strangers, then, leverage Facebook’s repository of profile pictures to identify the people in those photos. 

Facezam raised red flags immediately. The scant marketing materials made it even worse. They declared that “privacy is over” and used a sexualized image of a woman to show how the bogus product supposedly worked: Just take a picture of an innocent person, let the app find their profile on Facebook and “the rest is up to you.”   Read more…

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