Google’s figured out how to store even more selfies on your phone

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If there’s anything the lovable nerds in Silicon Valley have taught me, it’s that compression technology is indeed sexy.

Who am I kidding? It’s not, but compression technology is very practical.

Take Google’s new open source JPEG algorithm called Guetzli — it can dramatically reduce the size of JPEG images without loss of quality, according to ArsTechnica

As per Google’s Research Blog and GitHub, Guetzli-generated JPEG files are up to 35 percent smaller than most current JPEGs encoded with the widely-used libjpeg encoder. With smaller JPEG files, you’ll not only be able to store more pictures (and most importantly: selfies) on your phone and computer, but websites that use Guetzli-encoded JPEGs would also (at least, in theory) load faster. Read more…

More about Google Research, Images, Compression, Jpegs, and Google

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